Karl Lagerfeld hosted an exhibition for Chanel in a photographic way which dedicated to a book edition he created titled, ‘The Little Black Jacket: CHANEL’s classic revisited by Karl Lagerfeld and Carine Roitfeld’. The exhibition opened at the Saatchi Gallery in London in October 2012. It followed on from Tokyo, New York, Taipei and Hong Kong, underlining the brand’s values of creativity, modernity and excellence.
The public discovered the versatility and timelessness of the iconic Chanel jacket through Karl Lagerfeld’s 113 photographs, modelled on a range of friends of the House, with each personality adapting the garment to reflect their own inimitable style - worn as a cape on singer Lily Allen, draped around model Stella Tennant, or even transformed into a vest on model Edie Campbell
Also running simultaneously with the exhibition, there were displays in Chanel’s Bond Street, Sloane Street and Brompton Cross boutiques a selection of jackets from the latest collections.
There was also a separate website dedicated to the exhibition journey, throughout 15 cities in the year.
What I personally loved from this exhibition was how Lagerfeld made the Little Black Jacket relevant for the 2012 consumer. Year after year, we see the famous jacket created by Chanel, re made in a fresh way, but its underlined roots and heritage are visible. Also, the layout of the exhibition was enough, not overpowering but simply about the photographic space and the content.
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